happy clients

Aged & Infused

alcohol infusion kits and craft cocktail equipment

Worked on: social media and blog content calendars, social media and blog copywriting, cocktail recipe writing

Highlights: launched several new flavors, launched a new product category with a traveling bar set

From the client: “Our follower count grew more than 2x in the time we were working together (!!) and our "How to Infuse" blog post is consistently in the top 5 most visited pages on our website.” —Jess Feller, Aged & Infused co-founder

from “How to Infuse Alcohol”:

If you’ve ever steeped a cup of tea, you’ve already started playing with osmotic diffusion. That may make you sound like a mad scientist, but it’s just the technical term to explain how the flavor gets from the tea bag into your drink. It starts when liquid comes into contact with a selectively permeable membrane—aka the cells in plant matter, whether that’s your tea leaves or the fruits and herbs in an alcohol infusion. Given time, those cell walls begin to break down and diffuse their tasty flavors into the surrounding liquid.

Alcohol is even better at this process! The ethanol in booze acts as a solvent, breaking down oils in foods—that’s GREAT when you’re infusing citrus with all those delicious oils in the peel. It might sound intimidating to drink a solvent, but think less dish soap commercial and more “mmmmm, taste that lemon?”

Tilly (now Bower & Branch)

remote landscape design

Worked on: blog concepting, writing, and search engine optimization

Highlights: within one year, website traffic doubled and we tripled the number of SEO keywords we ranked for

From the client: “Axis is not only a great writer, but a pleasure to work with. She has a wonderful attitude and is very accommodating and professional. She's proactive with ideas, which has been very helpful for our lean team. Axis has quickly learned new SEO programs we've tried and has been a critical piece to helping our website grow. I can't say enough good things about working with Axis.” —Sarah Finazzo, Tilly co-founder and CMO

“I and Love and You”

healthy dog and cat food

Worked on: social media, blog, and email copywriting, blog search engine optimization

Highlights: within one year, we increased site traffic from social media by 150%, increased blog visitors by 40,000 users, increased email-driven sales by 48%, and created a creative cross-channel campaign for Black Friday that contributed to the company’s highest ever Black Friday sales ever, increasing sales by 12% over the previous year